MyPure Choice – Naturtint – Permanent Hair Colorant

To be honest I have never thought about environmentally “green” hair colorant before. For some reason I was under the impression that they simply didn’t exist. Naturtint Permanent Hair Colorant is the closest you can get to having natural hair colorant. The Naturtint Permanent Hair Dyes contain no parabens, phthalates, ammonia or resorcinol. The only chemical present in the mix is the minimum amount of ppd (p-phenylenediamine) necessary to make them work well and cover grey hair permanently. So you can have a permanent hair colorant with a minimum of ppd or if you prefer none at all you can pick the Naturtint Semi-permanent Hair Dyes.

I went with the permanent option. The Naturtint Permanent Hair Colorant comes in a selection of 30 shades. I picked Fireland and Fire Red. The first shade to be tested was Fire Red 🙂

Let’s start with what’s in the box:

• – Naturtint Colorant
• – Naturtint Nutrideep, which is a conditioner
• – Naturtint Shampoo
• – Colour Developer
• – Protective gloves
• – Instruction leaflet

So basically you get, more or less, the same things as what most other hair colorants offer. The shampoo was a first for me as I’ve never had a hair colorant with a shampoo before, so one difference from my usual. There was also something else I liked about the contents – the active colorant comes in an actual bottle and not in a tube like every other hair dye I’ve used before. This is a huge plus for me – it makes the mixing process much easier and you don’t have to worry about getting every last drop out of the tube, which is on most occasions virtually impossible.

In use thoughts:

The first thing which you may notice (after you mixed everything and shaken it) is the lack of smell. You actually have to want to smell it and stick the product under your nose in order to do so; otherwise weirdly the smell seems not to be there. If you get a brief “whiff” of it, it smells very herbal, almost medicinal like, but you actually have to want to smell it. The consistency of the mixture is jelly jam like – it is quite thick but still spreads with ease. I actually made much less mess using it then I normally do. My hair is quite long at the moment (at least for me) as they are just past shoulder in length and I had no problem with the amount of mixture – it was more then enough to cover all my hair.

Once the time was up and I started rinsing it my hair felt quite nice. The use of the provided shampoo made them worse, meaning they felt really rough and lifeless, but once the conditioner went on everything changed. Even during putting the conditioner on you can feel your hair getting smoother and softer; after two minutes, this feeling just gets stronger and stronger. After rinsing my hair for the final time I was left with smooth and silky feeling hair.

So what about the colour itself?

I don’t know you tell me… do you like it?

Naturtint Permanent Hair Colorant is priced at £9.99 (currently you can buy it at £8.99), which is actually only a few pounds more than most superstore brands. For these extra few pounds you get a natural product (or at least as close to natural as possible) which is cruelty free and can be used by both vegetarians and vegans. I would rate it 5 out of 5. It is rare for me to find a product which I actually like completely, most of the time I can always pick something to change or that bugs me, but this time I didn’t, not a single thing.

Did you ever try Naturtint?

What’s your favourite hair colorant?

* Products featured in this post were provided for free by MyPure for review purpose.