Did you know that every minute of every day, approximately 50 babies are born into poverty and will experience conditions lacking basic essentials including hygienically clean blankets?
Baby blankets symbolise a very special time in both a mother and child’s life, holding many precious memories of the early days of life. However, many babies across the world will never get the chance to experience even the simple comfort that a warm, hygienically clean blanket brings.
Laboratory tests commissioned by Dettol – on washed blankets donated by volunteer mums – show that baby ‘blankies’ carry a variety of bacteria even after a 40°C wash with a third of the washed blankets harbouring coliforms – a group of bacteria linked to faeces. Dettol is hoping to raise awareness of this research as well as donate much needed funds to support children’s health.
Dettol and Rachel Stevens (a celebrity mum of two and new ambassador of Dettol Anti-bacterial Laundry Cleanser) are encouraging mums across the UK to “keep the memories, not the bacteria” by donating a blanket via Freepost and sharing their special recollections and photographs of their babies’ blanket on social media. Once collected, the baby blankets will be hygienically washed with Dettol Anti-bacterial Laundry Cleanser before being re-distributed by Dettol to families in need.
Dettol Anti-bacterial Laundry Cleanser has also pledged to donate £1 for every blanket collected to children’s medical research charity, Sparks. Sparks want to raise much needed funds for UK families with children who are affected by serious illness or disability.
Keep the memories, not the bacteria and help to raise money for children’s health charity Sparks.
Donate a blanket today by sending it to:
Dettol Baby Blanket Donation
Balcombe Place Stables
Blanket donations will be collected until the end of December.
If you want to know more please visit http://www.dettol.co.uk/csr/donate/
* Information source:
#sharethememories official press release
18 responses to “Keep the memories, not the bacteria! #sharethememories”
This is a great campaign, have heard a lot about it. Sure we all have a few blankets lying around that we coudl donate! #UKbloggers
This is an amazing initiative by Dettol and I wholeheartedly support it. Thank you for sharing. 🙂 GIG love
Great initiative, sadly we haven’t kept any of our baby blankets, I hope it does well though.
What a lovely campaign. Definitely something that every parent could join in with.
I think this campaign is fabulous and so easy to get involved in x
I love that they’re donating to charity too.
Such a lovely campaign
Excellent campaign! x
This is a great campaign and I will be joining in
Such a great campaign x
If I can my son from using them as superhero capes I’ll be sending one!
great campaign x
Great campaign, I hate bacteria and wash my kitchen worktops few times a day 😀
What a great campaign! I haven’t heard of it before and I love the idea behind it.
Love this campaign, makes me sad that some babies don’t have even the simplest of things in life. Like this new detergent, such a great idea x
I haven’t heard of it before but it sounds like a great campaign.
What a great campaign! And such a worthy cause!
great campaign , sure it will do well